By promoting the use of non-formal education and social media marketing as a tool for social innovation and entrepreneurship, the project aims to foster the inclusion and employability of adult people with fewer opportunities, while promoting their professional development and competences in the field of AI, media and social entrepreneurship.

The project will implement the following resources and activities:

• Guide for digital inclusion of adults with fewer opportunities

• E-learning platform focused on AI driven Social Media Marketing

• Training course on AI-driven educational tools

The project is implemented by: Center for Dansk og Integration (Denmark), Asturia (Belgium), DIGI Mind Sphere S.R.L (Italy), Xeracion Valencia (Spain), SMART AI SOLUTIONS SINGLE MEMBER P.C. (Greece), Volunteers Centre Skopje (Macedonia)

Project “AI SMM” is funded with the support of the Erasmus+ program of the European Union, through Key Action 2 – KA220-ADU – Cooperation partnerships in adult education.

AI SMM Newsletter #2

AI SMM Newsletter #3

25-26 January 𝟐𝟎𝟐4 - Transnational Project Meeting 𝐢𝐧 Spain, Valencia

On the January 25-26 the first Transnational Project Meeting of our new ‘AI SMM” project was finally held in Spain, Valencia. The occasion was valuable for strengthening the bond between the Partners who arrived from different European countries and for the presentation of the main project elements such as:

15-16 September 2024 - Transnational Project Meeting 2 in Sicily, Italy

It was great to see everyone again!

On September 15-16, the second Transnational Project Meeting of our ‘AI SMM” project was held in Sicily, Italy. All partners collaboratively analyzed the project's current stage and future activities, emphasizing achivements in the project results.

We also discussed updates on dissemination activities and reviewd the quality assessment plan. The atmosphere throughout the meeting was notably warm, fostering open dialogue and active participation from all attendees.

They were busy and productive days for our project team!

We are now fully prepared for the Learning Teaching and Training Activities that will follow our Transnational Projject Meeting 2

Our Staff Training Course as a part of Erasmus+ KA-220 ADU project “AI SMM”, focuses on the application of Artificial Intelligence in Educaion.

The session is part of a staff training course and has the following objectives:

1. Understand the basics of AI and its application in education.

2. Learn about the various AI educational tools available.

3. Explore how AI tools can improve teaching and learning outcomes.

4. Identify best practices for using AI educational tools.

On the first day, the 17th of September, the session plan included an introduction to AI and its impact on education. Specific topics covered are:

• Definition of AI and its impact on education.

• Benefits and challenges of using AI in education.

• Examples of AI applications in education.

The training was delivered by Viktor Miloshevski, an AI expert from DIGI

The second day of the staff training, which took place on the 18th of September, focused on various types of AI educational tools and the agenda covered:

•⁠ ⁠Adaptive Learning Systems

•⁠ ⁠Intelligent Tutoring Systems

•⁠ ⁠Learning Analytics

•⁠ ⁠Chatbots

•⁠ ⁠Virtual and Augmented Realit

•⁠ ⁠Speech Recognition

•⁠ ⁠Natural Language Processing

The participants showed a huge interest throughout the training session, actively engaging with the topics and exploring the potential of AI educational tools. Their enthusiasm was evident in discussions, questions, and the eagerness to apply these technologies in their own educational practices

The training was delivered by Viktor Miloshevski, an AI expert from DIGI

The third day of the Staff Training, which took place on the 19th of September, focused on the Potential of AI Educational Tools in Improving Teaching and Learning and the key topics covered:

• Personalized Learning

• Improved Assessment

• Predictive Analytics

• Adaptive Learning

• Enhanced Student Engagement

• Improved Accessibility

The session, delivered by Rosanna from SAIS, was highly interactive, with participants showing great interest and engagement throughout. Many contributed actively to discussions, exploring how AI tools can transform their teaching practices and enhance student outcomes.

The fourth day of the staff training, held on the 20th of September, focused on Best Practices for Using AI Educational Tools. It was an insightful day led by Rosanna from SAIS. Key topics included:

1. Starting with a clear educational goal: Emphasizing the importance of defining what needs to be achieved before implementing AI tools in an educational setting.

2. Considering privacy and ethical issues: Addressing the need to safeguard student data and ensure ethical use of AI technologies.

3. Choosing appropriate AI tools: Helping participants select the most suitable AI tools based on the context and needs of their institutions.

4. Providing proper training for teachers and students: Ensuring that both educators and learners are adequately trained to use the AI tools effectively.

5. Monitoring and evaluating the effectiveness of the tools: Encouraging ongoing assessment to ensure the tools are meeting the intended educational goals.

Manos Dimogerontakis, attorney at law and AI Ethics expert presentted us an in-depth session on "AI Act": https://en.m.wikipedia.org/wiki/Artificial_Intelligence_Act

His presentation covered the legal frameworks and ethical considerations surrounding AI, focusing on how the AI Act aims to regulate and govern the use of artificial intelligence in Europe. His insights provided valuable context on the importance of compliance, transparency, and ethical standards in deploying AI technologies within various sectors, especially education.

The day concluded with a social evening, providing an opportunity for participants to network and discuss their insights from the sessions.

The fifth day of Staff Training, held on the 21st of September, focused on the practical application of AI tools. This day consisted of three key sessions:

• Session 1: Creation of unique strategies for improvement.

• Session 2: Development of a case study for an AI tool.

• Session 3: Presentation, evaluation, and certification ceremony.

The training was conducted by Rosanna from SAIS and Viktor from DIGI.

Center for Dansk og Integration had the pleasure of hosting the European conference AI for Inclusion: Empowering Adult Education through Digital Innovation.

As part of the Erasmus+ KA2 project "Piloting Artificial Intelligence for integration and prosperity through Social Media Marketing education" - “AI SMM,” partners from across Europe and conference participants gathered in Køge to explore how artificial intelligence can support adult education—especially for those with fewer opportunities, such as refugees and migrants.

From inspiring presentations of the project and its outcomes to engaging discussions and practical insights, the event highlighted innovative ways to integrate AI into adult education. We wrapped up the day with bubbles, coffee, and new ideas for future collaboration!

Dissemination update

We’re excited to share that our AI SMM Erasmus+ project and the recent International Conference “AI for Inclusion” in Køge have been featured in a Danish newspaper “Sjællanske Nyheder”!

The article highlights the project’s mission to strengthen digital inclusion and innovation in adult education—especially for refugees and migrants—using AI and social media tools. It also shares insights from the inspiring presentations, cross-European collaboration, and local engagement that shaped the event.

This kind of media coverage plays a crucial role in spreading awareness of the project and its impact—locally and internationally.

3rd Transnational Project Meeting – Athens On September 19th, our partners from across Europe gathered in Athens for the first day of the AI SMM Project Meeting, hosted by SAIS LAB.The day began with a warm welcome and opening remarks, followed by a Project Progress Review, where each partner organization – Center for Dansk og Integration, Asturia, DIGI, Xeracion Valencia, SAIS LAB, and Volunteer Center Skopje – presented their updates and milestones.We explored the E-learning Platform, led by DIGI and SAIS LAB, through an interactive demonstration and feedback session.The day closed with reflections, a summary of key results, and an evaluation, dissemination, coordinated by CDI

Adult Educators’ Guide for Digital Inclusion of Adults with Fewer Opportunities

The Adult Educators’ Guide for Digital Inclusion of Adults with Fewer Opportunities is a comprehensive intellectual output developed within the project “Piloting Artificial Intelligence for integration and prosperity through social media marketing education – AI SMM”. Responding to the rapid digital transformation in Europe and the educational challenges faced by adults with fewer opportunities, the guide equips adult educators with the knowledge, methodologies and tools they need to integrate Artificial Intelligence into adult learning environments in an ethical, practical and impactful way.
Grounded in the project’s needs analysis and based on the priorities defined in the Erasmus+ application—digital transformation, social inclusion, and strengthening the competences of adult educators—the guide provides a structured, accessible, and practitioner-oriented resource. It is designed for educators, staff of adult education centres, NGOs, and professionals working with refugees, migrants, minorities, and adults at risk of marginalisation.
The guide is organised into four main chapters:

1. AI in Adult Education – An overview of the current state of AI integration, its benefits, challenges and opportunities for personalised learning, administrative support, and learner engagement.

2. Extraction of Entry Data from Applications and Social Media – Practical explanations and examples of how adult educators can ethically use AI-supported data extraction tools to understand learner needs, personalise curricula, and enhance inclusion.

3. Design and Implementation of Individual Learning Curricula – A step-by-step framework for applying data-driven insights to create tailored learning pathways, support learner progression and integrate socio-emotional and behavioural indicators.

4. AI-Powered Tools for Feedback and Evaluation – A curated and tested list of digital and AI tools for assessment, feedback, classroom support and automated evaluation, each accompanied by usability notes and practical recommendations.
   The guide also includes a special annex on how educators can build their own AI-assistant (bot) and a set of recommendations for developing high-quality digital educational resources, contributing to long-term digital readiness in adult education.
   This result contributes directly to the project’s objectives by:
   • Increasing the digital competences of adult educators across Europe.
   • Providing an open, high-quality resource that supports inclusive learning for adults with fewer opportunities.
   • Enhancing the capacity of adult education centres to integrate AI into teaching, curriculum design and learner support.
   • Strengthening cross-sector cooperation between public institutions, NGOs, and digital-innovation companies.
   The guide has been developed collaboratively by all project partners and is available in all partner languages (Danish, Italian, Spanish, Greek, Macedonian, Dutch) as well as in English. It is freely accessible as an Open Educational Resource (OER), ensuring wide transferability and long-term usability across Europe.

"AI SMM" E-Learning Platform (Available in Seven Languages)

The AI SMM E-Learning Platform is one of the core intellectual outputs of the Erasmus+ project Piloting Artificial Intelligence for Integration and Prosperity through Social Media Marketing Education (AI SMM). Designed as a high-quality, fully accessible Open Educational Resource (OER), the platform offers an innovative digital learning environment aimed at supporting adults with fewer opportunities—including migrants, refugees, jobseekers, and socially excluded groups—in developing essential digital and social media marketing skills strengthened by Artificial Intelligence (AI).

The platform responds directly to Europe’s ongoing digital transformation and the growing demand for digital competences. It provides learners and educators with a modern, engaging, and intuitive online space where learning can take place independently, flexibly, and at the learner’s own pace. To ensure inclusiveness and broad usability, the platform is available in seven languages: English, Danish, Italian, Spanish, Greek, Macedonian, and Dutch. This multilingual approach reduces language barriers, supports learners with limited language proficiency, and increases the platform’s transferability across diverse European contexts.

The platform is structured around a series of interactive learning modules that introduce users to the fundamentals of AI-supported social media marketing. These include:
• Introduction to AI and its role in digital communication – explaining how AI influences marketing strategies, data analysis, and digital behaviour.
• Content creation, campaign design, and analytics – demonstrating how learners can use AI tools to produce engaging content, understand audience preferences, and optimise social media performance.
• Digital entrepreneurship and employability skills – providing practical guidance for learners seeking job opportunities, freelance work, or self-employment in the digital sector.
• Ethical use of AI and digital tools – highlighting transparency, responsible data use, and the importance of digital safety and critical thinking.

The platform incorporates AI-driven features that enhance personalisation and learner engagement. These include adaptive recommendations, simplified navigation, and practical examples that mirror real-life digital marketing scenarios. Lessons are delivered through short videos, interactive quizzes, illustrations, and hands-on exercises that help learners directly apply newly acquired skills. This approach supports adult learners who may have limited digital experience or difficulties concentrating during long or text-heavy courses.

The platform was developed collaboratively by partners with expertise in adult education, ICT, and AI innovation. Technical partners ensured high usability and compatibility across devices, while educational partners contributed to pedagogical structure, accessibility, and the integration of non-formal learning principles. The platform’s design reflects feedback from pilot testing sessions conducted in partner countries, where adult learners and educators evaluated clarity, ease of use, cultural sensitivity, and practical relevance. Their insights helped refine the interface, improve navigation, and enhance learning pathways.

The platform contributes directly to the project’s objectives by:
• Supporting digital inclusion and reducing barriers faced by adults with fewer opportunities.
• Improving employability by offering up-to-date digital and entrepreneurial skills aligned with labour-market needs.
• Strengthening the digital competences of adult educators, who can use the platform as a teaching tool, a blended-learning resource, or a basis for designing personalised learning pathways.
• Promoting long-term sustainability, as the platform remains freely available after the project’s completion and can be integrated into existing educational programmes.

The platform’s impact was further strengthened through wide dissemination: social media campaigns, newsletters, multiplier events, and presentations—including international visibility at the World Conference on e-Education, e-Business and e-Commerce (WC-EEE-25) in Reykjavik—highlighted its innovative contribution to digital inclusion and AI-enhanced learning.

In summary, the AI SMM E-Learning Platform represents a high-quality, multilingual, and future-oriented digital learning tool. By combining AI, social media marketing, and non-formal learning methodologies, it provides adults with fewer opportunities—and the educators who support them—with meaningful, accessible, and empowering pathways into the digital world.

www.euaismm.com

The AI SMM Project E-Learning Platform hosts the official training materials and learning modules of the project. Access to the platform requires prior registration through the link below:
https://aismm.moodlecloud.com/login/index.php