AI SMM Piloting Artificial Intelligence for integration and prosperity through social media marketing education.
Summary of the project (in Danish):
Ved at fremme brugen af ikke-formel uddannelse og markedsføring via sociale medier som et redskab til social innovation og entreprenørskab, sigter projektet mod at styrke inklusionen og beskæftigelsesmulighederne for voksne med færre muligheder, samtidig med at det fremmer deres professionelle udvikling og kompetencer inden for AI, medier og socialt entreprenørskab.
Projektet vil implementere følgende ressourcer og aktiviteter:
- Guide til digital inklusion af voksne med færre muligheder
- E-læringsplatform med fokus på AI-drevet markedsføring på sociale medier
- Træningskursus om AI-drevne uddannelsesværktøjer
Projektet implementeres af:
Center for Dansk og Integration (Danmark), Asturia (Belgien), DIGI Mind Sphere S.R.L (Italien), Xeración Valencia (Spanien), SMART AI SOLUTIONS SINGLE MEMBER P.C. (Grækenland), Volunteers Centre Skopje (Makedonien).
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About the AI SMM project
By promoting the use of non-formal education and social media marketing as a tool for social innovation and entrepreneurship, the project aims to foster the inclusion and employability of adult people with fewer opportunities, while promoting their professional development and competences in the field of AI, media and social entrepreneurship.
The project will implement the following resources and activities:
Guide for digital inclusion of adults with fewer opportunities
E-learning platform focused on AI driven Social Media Marketing
Training course on AI-driven educational tools
The project is implemented by: Center for Dansk og Integration (Denmark), Asturia (Belgium), DIGI Mind Sphere S.R.L (Italy), Xeracion Valencia (Spain), SMART AI SOLUTIONS SINGLE MEMBER P.C. (Greece), Volunteers Centre Skopje (Macedonia)
Project “AI SMM” is funded with the support of the Erasmus+ program of the European Union, through Key Action 2 – KA220-ADU – Cooperation partnerships in adult education.
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AI SMM project meetings
25-26 January 𝟐𝟎𝟐4 - Transnational Project Meeting 𝐢𝐧 Spain, Valencia
On the January 25-26 the first Transnational Project Meeting of our new ‘AI SMM” project was finally held in Spain, Valencia. The occasion was valuable for strengthening the bond between the Partners who arrived from different European countries and for the presentation of the main project elements such as:
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15-16 September 2024 - Transnational Project Meeting 2 in Sicily, Italy
It was great to see everyone again!
On September 15-16, the second Transnational Project Meeting of our ‘AI SMM” project was held in Sicily, Italy. All partners collaboratively analyzed the project's current stage and future activities, emphasizing achivements in the project results.
We also discussed updates on dissemination activities and reviewd the quality assessment plan. The atmosphere throughout the meeting was notably warm, fostering open dialogue and active participation from all attendees.
They were busy and productive days for our project team!
We are now fully prepared for the Learning Teaching and Training Activities that will follow our Transnational Projject Meeting 2
Our Staff Training Course as a part of Erasmus+ KA-220 ADU project “AI SMM”, focuses on the application of Artificial Intelligence in Educaion.
The session is part of a staff training course and has the following objectives:
1. Understand the basics of AI and its application in education.
2. Learn about the various AI educational tools available.
3. Explore how AI tools can improve teaching and learning outcomes.
4. Identify best practices for using AI educational tools.
On the first day, the 17th of September, the session plan included an introduction to AI and its impact on education. Specific topics covered are:
• Definition of AI and its impact on education.
• Benefits and challenges of using AI in education.
• Examples of AI applications in education.
The training was delivered by Viktor Miloshevski, an AI expert from DIGI
The second day of the staff training, which took place on the 18th of September, focused on various types of AI educational tools and the agenda covered:
• Adaptive Learning Systems
• Intelligent Tutoring Systems
• Learning Analytics
• Chatbots
• Virtual and Augmented Realit
• Speech Recognition
• Natural Language Processing
The participants showed a huge interest throughout the training session, actively engaging with the topics and exploring the potential of AI educational tools. Their enthusiasm was evident in discussions, questions, and the eagerness to apply these technologies in their own educational practices
The training was delivered by Viktor Miloshevski, an AI expert from DIGI
The third day of the Staff Training, which took place on the 19th of September, focused on the Potential of AI Educational Tools in Improving Teaching and Learning and the key topics covered:
• Personalized Learning
• Improved Assessment
• Predictive Analytics
• Adaptive Learning
• Enhanced Student Engagement
• Improved Accessibility
The session, delivered by Rosanna from SAIS, was highly interactive, with participants showing great interest and engagement throughout. Many contributed actively to discussions, exploring how AI tools can transform their teaching practices and enhance student outcomes.
The fourth day of the staff training, held on the 20th of September, focused on Best Practices for Using AI Educational Tools. It was an insightful day led by Rosanna from SAIS. Key topics included:
1. Starting with a clear educational goal: Emphasizing the importance of defining what needs to be achieved before implementing AI tools in an educational setting.
2. Considering privacy and ethical issues: Addressing the need to safeguard student data and ensure ethical use of AI technologies.
3. Choosing appropriate AI tools: Helping participants select the most suitable AI tools based on the context and needs of their institutions.
4. Providing proper training for teachers and students: Ensuring that both educators and learners are adequately trained to use the AI tools effectively.
5. Monitoring and evaluating the effectiveness of the tools: Encouraging ongoing assessment to ensure the tools are meeting the intended educational goals.
Manos Dimogerontakis, attorney at law and AI Ethics expert presentted us an in-depth session on "AI Act": https://en.m.wikipedia.org/wiki/Artificial_Intelligence_Act
His presentation covered the legal frameworks and ethical considerations surrounding AI, focusing on how the AI Act aims to regulate and govern the use of artificial intelligence in Europe. His insights provided valuable context on the importance of compliance, transparency, and ethical standards in deploying AI technologies within various sectors, especially education.
The day concluded with a social evening, providing an opportunity for participants to network and discuss their insights from the sessions.
The fifth day of Staff Training, held on the 21st of September, focused on the practical application of AI tools. This day consisted of three key sessions:
• Session 1: Creation of unique strategies for improvement.
• Session 2: Development of a case study for an AI tool.
• Session 3: Presentation, evaluation, and certification ceremony.
The training was conducted by Rosanna from SAIS and Viktor from DIGI.
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Center for Dansk og Integration had the pleasure of hosting the European conference AI for Inclusion: Empowering Adult Education through Digital Innovation.
As part of the Erasmus+ KA2 project "Piloting Artificial Intelligence for integration and prosperity through Social Media Marketing education" - “AI SMM,” partners from across Europe and conference participants gathered in Køge to explore how artificial intelligence can support adult education—especially for those with fewer opportunities, such as refugees and migrants.
From inspiring presentations of the project and its outcomes to engaging discussions and practical insights, the event highlighted innovative ways to integrate AI into adult education. We wrapped up the day with bubbles, coffee, and new ideas for future collaboration!
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Dissemination
update
We’re excited to share that our AI SMM Erasmus+ project and the recent International Conference “AI for Inclusion” in Køge have been featured in a Danish newspaper “Sjællanske Nyheder”!
The article highlights the project’s mission to strengthen digital inclusion and innovation in adult education—especially for refugees and migrants—using AI and social media tools. It also shares insights from the inspiring presentations, cross-European collaboration, and local engagement that shaped the event.
This kind of media coverage plays a crucial role in spreading awareness of the project and its impact—locally and internationally.
Project links
Facebook page - Facebook - AI SMM